Thanks for looking through my work. This portfolio covers 12+ years of copywriting, branding, and content strategy, from my recent role leading content for SERI, a global standards organization, to agency work for healthcare, industrial, logistics, and software clients, where I served as the primary copywriter for the accounts listed below. This is a sampling rather than a complete archive, so if you'd like to see other content types, email me at wvdolan@gmail.com.
SERI (Sustainable Electronics Recycling International)
https://sustainableelectronics.org
SERI is a global nonprofit and ANSI-accredited standards development organization behind the R2 Standard, used by 1,200+ certified electronics facilities in 40+ countries. As SERI's marketing writer from 2024 to 2026, I led content across every channel: LinkedIn, email campaigns, press releases, newsroom articles, and website copy.
Highlights include a multi-phase demand generation campaign introducing R2 Certification to IT decision-makers (How Do You Know?), the repositioning of SERI's annual conference (eSummit) into a year-round engagement platform, and the brand language system I maintained in partnership with the CEO and cross-department leadership.
Electronics Sustainability Summit (eSummit) event launch and web copy, rebranding, ongoing promotional content
How Do You Know? Campaign: Blogs, LinkedIn Organic and Paid Ads
Press Releases: (Champions Program Launch) (URS India CB Accreditation)
Jackson Medical/GloShield
Jackson Medical builds surgical safety solutions, best known for GloShield. I developed their surgical fire safety education program, whitepaper, checklist, and toolkit as one connected content series for OR staff.
Rivanna Medical/Accuro
Rivanna Medical advances medical imaging for neuraxial anesthesia with Accuro, a device for AI-assisted spinal navigation. I wrote marketing that had to read right to both clinicians and buyers, from the landing page to geotargeted event ads.
Resonetics
Resonetics does micro manufacturing for life sciences. Each whitepaper here meant learning a new discipline fast: fiber optics, lithium ion cycling, photochemical machining.
Precise Textiles
Precise Textiles makes fabric solutions for industries from healthcare to hospitality. I was the primary copywriter for their entire website and developed the company's brand.
CenterEdge
https://centeredgesoftware.com/
CenterEdge makes operations software for entertainment venues. Straight performance copy: Google text ads and the PPC landing pages they drove to.
Commercial Cleaning Corp.
https://commercialcleaningcorp.com/
Commercial Cleaning Corp. provides professional cleaning services with an eco-friendly focus. I wrote everything from a disinfectant guide infographic to homepage copy.
Genuine Cable Group
Genuine Cable Group supplies wire, cable, and connectivity solutions. My work covered M&A communications, co-branded display ads, and product pages throughout their website.
Allied Wire & Cable
Allied Wire & Cable distributes electrical wire and cable nationwide. Work for them included email marketing and internal comms for a deeply technical product catalog.
ClinChoice
ClinChoice provides clinical research services from data management to biometrics. Content for an expert audience, press release, blog, and whitepaper, all written under accuracy review.
AbraxSys
AbraxSys builds industrial-grade computer systems for demanding environments. Copyediting and technical content, including a spec sheet and product-history blog.
Stutman Law
Stutman Law specializes in subrogation and recovery. About as dry as subject matter gets, which made making their videos and social content watchable the fun part.
Rhoads
Rhoads provides engineering and consulting for complex industrial projects. Examples of social content below.
